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	<title>Search Nuggets &#187; search patterns</title>
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	<link>http://blog.comperiosearch.com</link>
	<description>A blog about Search as THE solution</description>
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		<title>Tiles: the new search result?</title>
		<link>http://blog.comperiosearch.com/blog/2013/03/22/tiles-the-new-search-result/</link>
		<comments>http://blog.comperiosearch.com/blog/2013/03/22/tiles-the-new-search-result/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 13:55:55 +0000</pubDate>
		<dc:creator><![CDATA[Johannes Hoff Holmedahl]]></dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design patterns]]></category>
		<category><![CDATA[findability]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[search patterns]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://blog.comperiosearch.com/?p=1340</guid>
		<description><![CDATA[100% of the users know they are looking for a document and not a colleague. So why are we showing them both documents and people in the same search result? A few weeks ago, my colleague Harald and I carried out user interviews at a customer for their &#8220;internal Google&#8221; solution. Before starting to developing [...]]]></description>
				<content:encoded><![CDATA[<p><strong>100% of the users know they are looking for a document and not a colleague. So why are we showing them both documents and people in the same search result?</strong></p>
<p>A few weeks ago, my colleague Harald and I carried out user interviews at a customer for their &#8220;internal Google&#8221; solution. Before starting to developing concepts and interaction design, we wanted to properly figure out their users’ <em>actual </em>needs.</p>
<p>One of our findings was that the users generally know the type of content they are looking for. <strong>When caseworker Paul searched for &#8220;Vietnam Workshops” he knew that it was an application he was looking for – and not a colleague, a PowerPoint file or a news article on the intranet.</strong></p>
<p>Armed with this knowledge, we got some ideas about how to improve their current search experience.</p>
<p>Previously, we thought that this was a good results page when searching for &#8220;Vietnam Workshops&#8221;:</p>
<p><img class="alignnone  wp-image-1341" style="border: 1px solid black;" src="http://blog.comperiosearch.com/wp-content/uploads/2013/03/hit_standard.jpg" alt="A typical search result" width="540" /></p>
<p>But maybe this is the way to give Paul a better answer?</p>
<p><img class="alignnone  wp-image-1342" style="border: 1px solid black;" src="http://blog.comperiosearch.com/wp-content/uploads/2013/03/tiles1.jpg" alt="A tiled presentation of the search results" width="540" /></p>
<p>By asking Paul to help us decide on the “search mode” before we begin to guess his answer, we will most likely be able to give him a more accurate result.</p>
<p>However, when we user tested this a few weeks later we received clear feedback that the tiled design left the user feeling a little &#8220;cheated&#8221;. They had searched, but still needed to make a choice before finding the answer. This is also a well known search pattern – even <a title="The Cheese Store" href="http://www.youtube.com/watch?v=vJhq9eq_eJg" target="_blank">explained by Monty Python</a>.</p>
<p>Turns out Winnie the Pooh has the answer: &#8220;Yes please, I’ll have both&#8221; is the solution! The search results present a clear call to action to select a category, but with some results already presented on the first page:</p>
<p><img class="alignnone  wp-image-1343" style="border: 1px solid black;" src="http://blog.comperiosearch.com/wp-content/uploads/2013/03/tiles2.jpg" alt="A more categorised search result" width="510" /></p>
<p>A good argument for displaying results in the various search modes right away is to show Paul that we &#8220;know more than what he thinks.&#8221; By quickly scanning the results page, he may learn something new about his colleagues, see who&#8217;s associated with &#8220;Vietnam Workshops&#8221;, or maybe he’ll find something interesting in an intranet article; hopefully making his current task simpler and quicker to carry out.</p>
<p>But making it clearer that he has the opportunity to choose a search mode, can help Paul to help us give him a more accurate answer.</p>
<p>&nbsp;</p>
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